About Us 2018-02-13T16:55:44+00:00

Real. Local. Mission.

At Blue Morning, we’re interested in the answers to three questions:

  • What are the best growth strategies for real businesses, not just unicorns?
  • How should smaller cities support local entrepreneurs?
  • How can we eliminate the stigma around the intersection of profit and mission?

We’re not the only one asking these questions.

Revolution’s Rise of the Rest is focused on unleashing innovation across the entire country, not just the large coastal cities. In the United States, the creation of the benefit corporation is beginning to change the way that companies are founders. And at Indie.vc, they proudly display a video of a flaming unicorn to demonstrate their belief that the future is in real, profitable businesses, not fantastical beasts.

These are tough questions, but we think we have some of the answers here in Charlottesville, Virginia. We’ve thrown out the standard accelerator playbook and are developing our own approach that leverages the expertise, talents, and resources found right here in our beautiful city.


Beth Johnson

Beth serves as Blue Morning’s Program Director, overseeing the venture pipeline and creating programming that support entrepreneurs in the greater Charlottesville area. Prior to Blue Morning, Beth worked in the nonprofit and impact investing space, which spurred her interest in mission-driven businesses and their potential for delivering lasting benefits to people and the natural environment.

Jay Lester

Jay serves as Blue Morning’s Executive Director and leads strategy and development efforts. Prior to joining Blue Morning, he founded or held senior executive roles at four technology startups, and has consulted for clients on topics ranging from new product development to supply chain planning.